1.Advert, advertisement or ad?

All these forms of the words are correct but ad is mostly used in spoken English only. You should also be aware of a common pronunciation problem:

  • advert
  • advertise
  • advertisement

This means that you make an “iss” sound when say advertisement. This is a very common mistake and one way to avoid it is to say and write advert.

2.Different forms of advertising

Television commercial: The BBC is perhaps unique for not carrying any commercials.

Radio spot: Radio stations make most of their revenue by selling airtime in the form of radio spots.

Billboard: Most major highways now have billboards by the roadside advertising everything from soap to gas.

Flyer: It can be very effective to hand out flyers.

Small ads/ personal ads: Not all advertising is commercial, many newspapers carry small ads for personal services.

Trailer: The trailer, as often as not, is actually better than the film itself.

Product placement: We are not always aware that we are being “sold” a product; for instance, when products are placed in films.

Promotion: The two for the price of one promotion can often be very misleading.

Endorsement: Many sports stars earn the majority of their income from endorsing various products.

Sponsorship: It is unarguable that tobacco firms should not be allowed to sponsor sports events.

3.Adjectives to describe advertising

Witty/ humorous: The idea is that if you can make someone laugh with a witty advert, then they will be more likely to buy the product.

Memorable: Almost all the best adverts are memorable in some way.

Persuasive: Some ads are extremely persuasive and we find we buy products we do not really need.

Misleading: Although there are regulations against this, many adverts are still misleading.

word-of-mouth: It is frequently said that the most effective form of advertising is word-of-mouth advertising.

4.Other related words

Regulation: Most people would accept that the advertising industry needs some form of regulation.

Advertising agency: Advertising agencies frequently do extensive market research to discover what attracts consumers.

Target: The difficulty comes when adverts target young children who are too easily influenced by them.

Consumers: It can also be argued that consumers are able to decide for themselves what to buy.

Brand awareness: Advertising is essential for companies that need to build their brand awareness.

Rate this post


    • Wiki TOEFL Reply

Leave a Reply

Self-study TOEFL at Home
for Free

Want to get the latest TOEFL Lessons, Books, Tips, Sample Answers, Practice Tests, Advice, etc from our IELTS experts? We help several hundred thousand TOEFL learners maximize their TOEFL scores!